Ratings: Season 2 (E01, E02, E03) lost 63% of Season 1's audience according to Nielsen

[books of Robert Jordan]

Any comment on this?

[fra85uk]

That I would like to see some source for this piece of news...

[Ralph]

https://www.nielsen.com/top-ten/

 

says 515m min

 

and s1 premiere had 1.16b.

 

so the op has done the maths based on that

 

but presumably many of those who didn't watch s1 until the end wouldn't come back, so better to compare to s1e8

 

 

Edited September 29, 2023 by Ralph

[fra85uk]

Just now, Ralph said:

https://www.nielsen.com/top-ten/

 

says 515m min

 

 

Mmm...for 3 episodes? I don't know what to think.

 

 

[SinisterDeath]

2 minutes ago, Ralph said:

https://www.nielsen.com/top-ten/

 

says 515m min

Specifically for these dates.
 

Quote

Week of August 28 - September 3, 2023

Doesn't include the rest of September.

[Ralph]

https://www.thegreatblight.com/post/all-about-nielsen

 

so the week of the finale had more minutes viewed than these three total

 

but, that includes people watching prev 7 Eps also, and, as SD has pointed out, only counting people who watched in the first two days from its release

 

and still the fourth highest for an original series

Edited September 29, 2023 by Ralph

[Ralph]

22 minutes ago, Ralph said:

https://www.nielsen.com/top-ten/

 

says 515m min

 

and s1 premiere had 1.16b.

 

so the op has done the maths based on that

 

but presumably many of those who didn't watch s1 until the end wouldn't come back, so better to compare to s1e8

 

 

From premiere would be lost 54%

 

from e8 more like 70% as things stand

 

so not sure where it came from

[SinisterDeath]

34 minutes ago, Ralph said:

From premiere would be lost 54%

 

from e8 more like 70% as things stand

 

so not sure where it came from

S2 also had a ~2 year gap between seasons, and a LOT of people didn't even know when Season 2 was starting.

I'm less interested in premier numbers as I am in weeks 2-4 numbers.
(I also believe, against all predictions One Piece gobbled quiet a few of those streaming hours up from a lot of other shows!)

[Mirefox]

There is next to no advertising for the show and there is next to no word on the street for the show.  The numbers don't surprise me.  Isn't there a statistic out there that shows the staggering low retention rate for season 1 viewers (meaning most that started season 1 didn't finish it).

 

This show isn't getting 8 seasons.

[Ralph]

1 minute ago, Mirefox said:

There is next to no advertising for the show and there is next to no word on the street for the show.  The numbers don't surprise me.  Isn't there a statistic out there that shows the staggering low retention rate for season 1 viewers (meaning most that started season 1 didn't finish it).

 

This show isn't getting 8 seasons.

 

The link I posted earlier shows exactly the opposite

[Mirefox]

3 minutes ago, Ralph said:

 

The link I posted earlier shows exactly the opposite

 

If that's the case, then I stand corrected.  I may confused the viewer retention story with a Rings of Power article.

 

Edit: And that is the case.  A quick Google search showed that only 37% of viewers finished the full season of RoP.  My mistake.

Edited September 29, 2023 by Mirefox

[SinisterDeath]

6 minutes ago, Mirefox said:

There is next to no advertising for the show

So that is relatively false, it's just where that advertising is, isn't in place we are seeing.

 

Example being I was literally told by a member of DM, that while on excursion to LA there were advertisements plastered all over LA for the Wheel of Time Season 2.

 

There were a shit load of advertisements & pieces in a variety of online magazines and probably physical magazines that most of us have never seen because... lets face it... how many of us have physical magazine subscriptions to whatever it is that they put in article or ad in?

Paying for TV ad spots is another thing entirely. 
I don't think I've ever saw an ad spot for an amazon show on any other competing network. At most I've seen them on Youtube or websites but that's about it.

They also got hit because of the WGA and SAG strike killing the press tour actors & writers go on, so the only advertising they could have done was that one press junket they rushed through before the strikes...

[Mirefox]

1 minute ago, SinisterDeath said:

So that is relatively false, it's just where that advertising is, isn't in place we are seeing.

 

Example being I was literally told by a member of DM, that while on excursion to LA there were advertisements plastered all over LA for the Wheel of Time Season 2.

 

There were a shit load of advertisements & pieces in a variety of online magazines and probably physical magazines that most of us have never seen because... lets face it... how many of us have physical magazine subscriptions to whatever it is that they put in article or ad in?

Paying for TV ad spots is another thing entirely. 
I don't think I've ever saw an ad spot for an amazon show on any other competing network. At most I've seen them on Youtube or websites but that's about it.

It's all anecdotal from me, so not worth much.  I've just noticed a complete lack of advertising.  I think the only thing I've seen for it is a sigh at the bookstore near the books.  I guess Amazon thinks they need to target people other than me, lol.

[SinisterDeath]

14 minutes ago, Mirefox said:

It's all anecdotal from me, so not worth much.  I've just noticed a complete lack of advertising.  I think the only thing I've seen for it is a sigh at the bookstore near the books.  I guess Amazon thinks they need to target people other than me, lol.

Examples
Do you regularly go to websites like:
Collider?
https://collider.com/wheel-of-time-season-2-rosamund-pike-josha-stradowski-interview/

Winteriscoming?
https://winteriscoming.net/2023/08/17/the-wheel-of-time-watch-our-interview-with-marcus-rutherford-and-donal-finn/

Gizmodo?
https://gizmodo.com/wheel-of-time-interview-producers-directors-prime-video-1850794510

Inverse?
https://www.inverse.com/entertainment/the-wheel-of-time-interview-cast-rosamund-pike-season-2-changes

tvline?
https://tvline.com/interviews/wheel-of-time-season-2-news-rosamund-pike-preview-moiraine-villains-romance-1235028051/

Screenrant?
https://screenrant.com/wheel-of-time-season-2-josha-stradowski-interview/

Pocculture?
https://pocculture.com/interview-the-wheel-of-time-creative-team-on-building-an-epic-season-2/

Decider?
https://decider.com/2023/09/02/the-wheel-of-time-season-2-daniel-henney-interview/

CBR?
https://www.cbr.com/wheel-of-time-rafe-judkins-interview/

Looper?
https://www.looper.com/1388025/wheel-of-time-season-2-directors-sanaa-hamri-thomas-napper-think-female-powered-world-overdue-interview/

Black film and tv?
https://www.blackfilmandtv.com/exclusives/exclusive-the-wheel-of-time-season-2-cast-interviews

 

Point being.... Stating there was no advertising = anecdotal. 

 

What Amazon has definitely failed is...

TV Ad Spots.

Ad Spots on other websites.

Youtube ad spots.

 

Billboards plastered in LA, NYC, and London are only useful in LA, NYC, and London.

Which reminds me.

I don't recall any big hub-bub about a cool 3d WoT s2 billboard in London like they had 2 years ago with the Fade.

[Mirefox]

16 minutes ago, SinisterDeath said:

Examples
Do you regularly go to websites like:
Collider?
https://collider.com/wheel-of-time-season-2-rosamund-pike-josha-stradowski-interview/

Winteriscoming?
https://winteriscoming.net/2023/08/17/the-wheel-of-time-watch-our-interview-with-marcus-rutherford-and-donal-finn/

Gizmodo?
https://gizmodo.com/wheel-of-time-interview-producers-directors-prime-video-1850794510

Inverse?
https://www.inverse.com/entertainment/the-wheel-of-time-interview-cast-rosamund-pike-season-2-changes

tvline?
https://tvline.com/interviews/wheel-of-time-season-2-news-rosamund-pike-preview-moiraine-villains-romance-1235028051/

Screenrant?
https://screenrant.com/wheel-of-time-season-2-josha-stradowski-interview/

Pocculture?
https://pocculture.com/interview-the-wheel-of-time-creative-team-on-building-an-epic-season-2/

Decider?
https://decider.com/2023/09/02/the-wheel-of-time-season-2-daniel-henney-interview/

CBR?
https://www.cbr.com/wheel-of-time-rafe-judkins-interview/

Looper?
https://www.looper.com/1388025/wheel-of-time-season-2-directors-sanaa-hamri-thomas-napper-think-female-powered-world-overdue-interview/

Black film and tv?
https://www.blackfilmandtv.com/exclusives/exclusive-the-wheel-of-time-season-2-cast-interviews

 

Point being.... Stating there was no advertising = anecdotal. 

 

What Amazon has definitely failed is...

TV Ad Spots.

Ad Spots on other websites.

Youtube ad spots.

 

Billboards plastered in LA, NYC, and London are only useful in LA, NYC, and London.

Which reminds me.

I don't recall any big hub-bub about a cool 3d WoT s2 billboard in London like they had 2 years ago with the Fade.

 

Ha.  I don't go to any of those sites and most of my advertising comes from TV and YouTube, which you listed as failures.  I guess I'm not at the right places.

[SinisterDeath]

16 minutes ago, Mirefox said:

Ha.  I don't go to any of those sites and most of my advertising comes from TV and YouTube, which you listed as failures.  I guess I'm not at the right places.

Right.

 

Amazon not picking up ad spots for YouTube is on Amazon. I don't think I've seen a single WoT Ad on Youtube...

On the other side, youtubers who follow WoT news will have picked up on those interviews and distributed that information to people who follow them.

So if you're also not following YouTubers who talk about the WoT show, you're also not going to get any information about it that way either.

[Guire]

I also agree there has not been much word of mouth or push from amazon outside of sort payed endorsement articles.  But I am very aware I dont swim in most social media pools.  There are not a ton of youtubers pushing show.  I don't think Amazon has a real master plan to create buzz for show.  I think they wanted to capture a young modern online fanbase with Rafe's interpretaion.  Instead they got 65% over 35 who were probably heavily book or fantasy reader fans and some good traction in a few asian markets. Episode 8 needs to be brilliant so word of mouth about quality increase gets out.  

[Wassup]

How do they account for people who wait for the whole season to come out so they can binge watch it?

[SinisterDeath]

10 minutes ago, Wassup said:

How do they account for people who wait for the whole season to come out so they can binge watch it?

The numbers that come out in October.

[Guire]

I am the last person on planet to ask about current buzz worthy items.  I do have 2 adult children with spouses that should be prime audience Rafe's version was targetting.  I also have 3 teen sons with lots of geeky friends.  I hear about HotD, Witcher, One Piece lots.  Nothing about WoT.  Is show creating a buzz in certain places?  The fragmentation of society and entertainment makes it feel like big budget mass audience water cooler shows are probably going to be super rare even if quality of show is there.

[SinisterDeath]

27 minutes ago, Guire said:

I am the last person on planet to ask about current buzz worthy items.  I do have 2 adult children with spouses that should be prime audience Rafe's version was targetting.  I also have 3 teen sons with lots of geeky friends.  I hear about HotD, Witcher, One Piece lots.  Nothing about WoT.  Is show creating a buzz in certain places?  The fragmentation of society and entertainment makes it feel like big budget mass audience water cooler shows are probably going to be super rare even if quality of show is there.

HotD is on HBO.

One Piece and Witcher is on Netflix.

 

Which one is WoT on?

Have they talked to you about GenV yet? 

How about Harlan Coben's Shelter? Wilderness? The Lost Flowers of Alice Hart? Good Omens S2? 

How about "The Power"? Or "Deadlock"?

 

All of those are Amazon Originals they've probably never heard of, with the exception of Good Omens... and they may not have picked up Season 2, let alone watched it yet... 

 

Prime Video has this issue in that... everyone has Prime, not everyone uses prime video.

 

Everyone knows what Netflix is.

Everyone knows what HBO is. 

[Guire]

All of my kids have access to all 3 through my accounts.  They do watch some stuff on Prime and frequently rent things through Prime.  That may be a good point though because Netflix is probably most accessed because son in law is Asian.  Daughter is learning Korean and they watch tons of Asian content on Netflix.  I genuinely am asking if their is a buzz I have just missed?  I like show enough to want to have a few more seasons and can't guage much from what Prime releases as to its success.

[SinisterDeath]

I "watch" stuff on prime to, but it's not my go to platform.

 

We're in the age of streaming overload.

 

There's too many shows, on too many platforms and not enough time to watch everything.

 

It used to be possible to watch most shows you were actually interested in watching.

 

These days you'd have to make it a full time job...

Or have a full time job that lets you do watch TV while you work.... 

[Guire]

12 minutes ago, SinisterDeath said:

I "watch" stuff on prime to, but it's not my go to platform.

 

We're in the age of streaming overload.

 

There's too many shows, on too many platforms and not enough time to watch everything.

 

It used to be possible to watch most shows you were actually interested in watching.

 

These days you'd have to make it a full time job...

Or have a full time job that lets you do watch TV while you work.... 

That is really the truth.  I have a job that affords me probably 20 hours of watching per week if I really wanted to do so.  But I get overwhelmed with options and just dont.  This weekend I will probably knock out most of new Castlevania season so my sons can over discuss it with me next week.  So when will we know if season 3 is a reality.  It seems like some shows with film in the  an are being canceled.  

[Elgee]

19 hours ago, Mirefox said:

I guess I'm not at the right places.

 

No, that is wrong.

YOU are the audience - Amazon should be advertising where you are, ergo THEY are in the wrong places.