Remember in the books, where the first real introduction we got to Moraine and Lan was after the Trolloc attack? How we heard whispers of what they'd done, but hadn't gotten to see it ourselves? That's how they got their air of mystery and power. Nobody in the Two Rivers would have been able to recognize an Aes Sedai ring (except Tam). They wouldn't have all frozen and watched them as they entered and made a big scene, because they were trying to keep a low profile. They wouldn't have made a big scene to begin with. 

Every adaptation is going to have changes, but this feels like a betrayal of the spirit of the characters. You would think that, when advertising (inevitably to people who are already fans), they would start with well-known scenes from the book, to get people excited. The fact that we really haven't seen even one scene like that (unless maybe I missed something?) is very concerning to me. So far, it doesn't feel like the people making this show actually care about the source material at all, regardless of their claims otherwise