I started reading the books in 1998 and was in the forums routinely until the last book completed. Now with the TV show, I find myself in my fifth re-read and back in the forums to discuss the books and show.
I am now on The Great Hunt and upon my latest reread of The Eye of the World, I have a better appreciation for the book and the series. There's so much foreshadowing to the end. I just love it.