*edit* that was supposed to read: Italy is the only country of appropriate 36+ million population.

Ok. Here's what I've decoded so far from the questions.

Italy is the only country of appropriate 36 million population.

This leaves only Bologna, Bari, Venice, or Verona based on location and population (based on wiki 2008 data?).

Not in France, because it is in both the western and eastern hemispheres.

I would hate to throw anyone on the wrong track, but my guess would be the picture is from a football (soccer) shirt. I have not found evidence to validate this, but I've seen some pictures that come darn close. (especially considering the italian jerseys are blue and white)? Could be a coincidence?